Samsung S24 Ultra NY Mural
x Colossal Media

For the launch of the Samsung Galaxy S24 Ultra, I collaborated with Colossal Media on two massive double murals in DUMBO and Williamsburg, Brooklyn. My goal was to translate the phone’s cutting-edge AI into something human and vibrant, while channeling the energy, edge, rhythm, and color of each neighborhood.

Each pair of murals had its own vibe, DUMBO’s iconic views and riverfront light contrasted with Williamsburg’s raw texture and street energy, all tied together by hand-painted lettering and bold color storytelling.

The campaign outperformed social media metric expectations, hitting a 7.63% engagement rate (more than 6% above industry average). A dream mix of tech and craft, right in the middle of NYC.