Coach Cosmic Collection
I created the visual universe for Coach’s Cosmic Collection 2023, reimagining the brand’s iconic leather goods with playful space-inspired graphics. Rockets, planets, robots and stars, while honoring Coach’s heritage craftsmanship. My work included custom hand-drawn illustrations and lettering applied across bags, wallets, and clothing, bringing a sense of exploration and youthful energy to the luxury fashion house’s Fall 2023 lineup.
Creative Director: Stuart Vevers.
Seungmin of Stray Kids in Coach’s Cosmic Collection 2023
The campaign gained global visibility with K-pop star Seungmin of Stray Kids featuring pieces from the collection, helping connect Coach to a new generation of fans across Asia and beyond. He appeared wearing pieces from the Cosmic line in a Nylon Japan feature (Jan 2024 issue) and fans immediately reacted, many items he wore sold out quickly.
See more: https://www.nylon.jp/Coach_SEUNGMIN
